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Parah was founded in 1950. In the following decades the brand already garnered great success and since then has grown into a leading world known brand for swimwear and lingerie.
By the combination of a strong heritage and a groundbreaking vision Parah is famous for her constant stylistic research activities, special attention to materials and details of her handmade products.
Parah is well known for its core values: high quality, craftsmanship, luxurious tradition and innovation, creativity, femininity, seduction and ' cool ' glamour: this is #ParahWorld!
Innovation has always been driving force of - and added value to - the company. Thanks to this groundbreaking vision Parah provide